We have previously told you that consumers will spend $2 trillion on apps by 2030. we shared. In this context, while applications increase the speed of competition among themselves, digital broadcast applications also get their share of this competition.
Recent research on US consumers’ preferences on digital platforms reveals a remarkable trend: YouTube has become the most preferred digital content platform, ahead of a giant platform such as Netflix. While users turn to YouTube due to both its wide range of content and free access, this change reveals the evolution of digital media consumption habits.
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