As a brand that stands out with its many innovations, Apple also determines its strategies in the field of artificial intelligence (AI) step by step. According to recent statements by Bloomberg’s well-known technology writer Mark Gurman, Apple plans to turn future Apple Intelligence features into a paid subscription service. However, this plan will need to be developed for at least 3 more years to come true. Here are the details…
Apple Intelligence will remain free for at least 3 years! Subscription model is on the way
According to Mark Gurman, Apple will collect AI-based features under the name Apple Intelligence and offer these features with a paid subscription model in the future. This strategy will be similar to the subscription models that Apple currently offers services such as iCloud+. However, this transition will not happen immediately. Gurman states that Apple will wait at least 3 more years to make this move.
During this time, Apple will focus on developing and maturing Apple Intelligence features. Apple’s goal is to deliver features that will truly add value to users and be attractive when offered as a paid service. They also don’t want to fall behind current AI leaders.
For years, Apple has grown with a business model based on hardware sales. However, as the growth rate in the hardware market slowed down and competition in the market increased, the company began to focus more on service revenues. The revenues it generates from services such as Apple Music, Apple TV + and iCloud + play an important role in the growth of the company.
We can consider the Apple Intelligence model to be offered as a subscription model in the future as a continuation of this strategy. Apple makes AI-based services a major source of income sees it as. So it plans to reduce its dependence on hardware sales.
According to Gurman, Apple is hasty in this regard and offers immature AI features for a fee, it would be a big mistake. Therefore, Apple will continue to offer AI features for free for at least 3 years.
In the meantime, Apple needs to close the gap with the leaders in the AI field. Google, Microsoft and other technology giants have made great progress in the field of AI. It would be painful for Apple to fall behind in this race.
In the future, we will all see how Apple will develop its AI features. What do you think about this strategy? Does it make sense for Apple to offer AI features as a paid subscription model? Don’t forget to share your opinions in the comments section below.
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