Krafton, which includes many popular games such as PUBG, published its financial reports for the first half of 2024. According to the announced financial reports, it was revealed that the company experienced record growth. So how much did the company earn? Here are the details…
Krafton Breaks a Record with PUBG Success in 2024!
According to the financial reports published by the company, Krafton generated a total revenue of 1 billion 816 million dollars in the January-June 2024 period, showing a growth of 48.3% compared to the previous period. Operating profit increased by 55%, reaching 468 million 442 thousand dollars.
Map updates, collaborations with prestigious brands such as Lamborghini, and innovations in the paid subscription system have revived the interest of players by increasing the number of monthly active users of the game by 40%. In particular, the doubling of the number of paying users made a significant contribution to the game’s revenues.
In his statement, Krafton CEO said, “PUBG’s success is a result of the devoted work of our team. We achieved this great success thanks to the support of our players and our innovative approach. We will continue to work to offer better experiences to our players in the future.”
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Krafton continues to expand its game portfolio by investing in 11 different games in addition to PUBG. This diversity strategy of the company is considered an important step for its future growth targets.
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