Sales have bottomed out! Japanese automobile giants are in a difficult situation

Japanese auto giants Toyota, Honda and Nissan were dealt a serious blow in July, with a huge decline in China. Sales went into free fall, and this was accepted as a result of the major changes the global automotive industry was undergoing. So why did sales drop so much?

Japanese auto giants Toyota, Honda and Nissan suffered a major decline in China

Toyotain China in July 143 thousand 400 was able to sell vehicles, this figure means a decrease of 6.1 percent compared to last year. Honda’s The situation is even worse: with a decrease of 41.4 percent, only 52 thousand 567 He was able to sell vehicles. Nissan with a decrease of 20.8 percent 47 thousand 102 sold vehicles. All three major Japanese brands are experiencing serious difficulty in the Chinese market.

Toyota and Honda have been declining for six months in a row. Nissan, on the other hand, has not been able to get out of this downward trend for four months. Japanese automakers are indeed facing a serious crisis in China. So why did Japanese automakers experience such a huge decline?

Chinese automobile brands are rising at an incredible pace, especially in the electric vehicle (EV) segment. Japanese brands are having difficulty in the face of this competition. Chinese consumers pay more attention to technology and personalization. Japanese cars, on the other hand, remain more conservative in these matters. Semiconductor shortages and other supply chain problems are negatively affecting the production and sales of Japanese brands.

Japanese automakers need to undergo rapid transformation to compete in the Chinese market. They have to develop more innovative and consumer-oriented strategies. We will all see how the Japanese automobile giants will overcome this difficult situation in China. So what do you think? How do you think they can get out of this situation? You can write your opinions in the comments section below.