Electric car giant Tesla’s plans to enter the Indian market still remain uncertain despite the passage of eight years. In 2016, the company’s CEO Elon Musk had encouraged Indian customers to pre-order the Tesla Model 3. However, despite the long period of time, it turned out that these orders were still not delivered.
Tesla customers cannot get their deposits back either
Vishal Gondal, founder and CEO of Mumbai-based health technology startup GOQii, was among the first to respond to Tesla’s call. Gondal put down a deposit of $1,000 for the Model 3 and waited with great excitement for the vehicle to arrive in India. However, the uncertainty about when Tesla would enter the country and the final price of the vehicle turned this excitement into disappointment over time.
The main difficulties that Tesla has in entering the Indian market are high import taxes and the necessity of establishing a local production facility. The company could not bring the vehicle to the country for 8 years because it was worried that the vehicles would cost too much in India due to these high taxes. In addition, the difficulties of moving production from China to India may have affected the company’s decision.
During this long wait, other automakers have managed to enter the electric vehicle market in India. For example, Gondal purchased an electric SUV from German manufacturer Audi after a six-year wait.
In January 2023, with the help of a friend, Gondal managed to reach a sales manager at Tesla and was able to get his $1,000 deposit back after 7 years. However, not everyone is as lucky as him, hundreds of Tesla customers in India are still waiting to get their $ 1000 payment back.
The future of Tesla’s India adventure still looks uncertain. While the company is experiencing a serious decline in global sales, there are concerns that its new product Cybertruck will not find many markets outside the USA. Let’s see what the company’s decision will be regarding the Indian market.
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