January 2024the Teslaonly one electric vehicle in South Korea (EV)
made the sale. The company sold only one model of the Model Y SUV. This highlights growing concerns among consumers in South Korea about EVs produced in China, as well as pricing challenges and a lack of charging infrastructure.
July 2022The single Tesla EV sale in South Korea last month was recorded as the worst sales performance the American company has ever experienced. Researcher
Carisyou ve None There was an 80% drop in the number of new EV registrations in January compared to December 2023, according to data compiled by the Department of Commerce. High interest rates and inflation are believed to be among the factors negatively affecting consumer demand for EVs in the country. There are also problems such as EV fires due to battery overheating and a shortage of fast chargers in Korean cities. Tesla Model Y, produced in China 2023 It was one of the best-selling brands.
Tesla is in shock! He could only sell 1 car in January!
General aspect EVs in Korea
While demand has decreased, Tesla’s sales decline may also have been influenced by the company’s perceived connections to China. According to a survey, Tesla Most Koreans who want to buy a vehicle have already purchased one, but some people are curious about some of the models. in china He began to develop an antipathy towards Tesla after learning that it was produced. Korean consumers are concerned about the quality of production in China, according to survey results. The lower sales in January may also be linked to the seasonal behavior of Korean consumers. January is not the best time to buy an EV for consumers waiting for government subsidy announcements.
Kore’deki A Tesla spokesperson also said consumers are waiting for subsidies to be approved. EV
He stated that he postponed his purchases.
Model Y price in July 2023 56.99 million won (about $43,000) and this enabled the vehicle to benefit from full government subsidy. However, according to a recent announcement by the regulator, the threshold for government subsidies is 55 million further reduced for EVs below won, which Model Y for acceptable will cause the subsidy to drop by up to 50%. Although it is unclear how Tesla will react to the new subsidy regime, the company is optimistic that demand in Korea will increase.
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