Why Are Dairy Products in the Back of Grocery Stores?

This layout in marketsis actually based on a shopping strategy.

Wherever you go in the world, this is the case in most of them. market trick You will come across it. So this situation is not a coincidence!

Staple food items such as milk, bread and eggs are often at the top of shopping lists.

While people go to the market to buy their basic needs, markets want to benefit from this need. Especially We do not come across the products we are looking for. How do markets implement this strategy by placing these products in the farthest corners and allowing customers to browse the entire store?

This strategy makes shoppers more likely to browse other products along the way. Harvard University professor who conducts research on food Michael Pollanstates that this regulation was made to guide shopping habits. By placing basic needs farthest away, stores enable customers to see other products and therefore shop more.

Besides this, another reason why dairy products are located in the back of the store is related to logistics.

Milk and other cold productsIt needs to be transported from cold storage to be served directly to the customer as soon as possible. Since the back of the store ensures that these products are exposed to less temperature, their positioning at this point appears to be the best option.

Supermarkets plan their designs to guide customer behavior. Everything inside actually has a purpose. customers, Let them shop spontaneously while walking around the market. It is possible to see randomly positioned products.

Research shows that 60% of people make spontaneous purchases while waiting in line.

Shelf arrangements are also an important part of this strategy. Stores place the most expensive items at eye level and cheaper, less popular items at the top and bottom. This layout makes customers pay more attention to products that are at eye level.

These simple and effective strategies help customers at the grocery store. It allows you to shop more.

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