Why did the rapid rise of Kliksa, once one of the rising stars of e-commerce in Turkey, result in a rapid decline? We explain it in this content.
Kliksa, By Sabancı Holding in 2012 After its establishment, it gained a solid place in the sector by reaching a wide customer base in a short time.
Kliksa, Sabancı Holding’s ambitious project in the field of technology and e-commerce, is literally Turkey’s Amazon He was aiming to be!
Affordable price policy and reliable customer services made Kliksa stand out among its competitors.
One of Turkey’s leading holding companies Being behind Sabancı Holding Of course, this was one of the reasons why Kliksa became known in a short time.
technology products It offered its customers many products in many categories, especially electronics, home appliances, personal care products and many more.
Especially organized campaigns and discounts It achieved great success and managed to attract the attention of consumers to a great extent.
So much so that it managed to take its place among Turkey’s largest e-commerce sites in 2014!
Kliksa managed to gain a large market share. However, in those years, during this rapid rise, digital transformation and to the rapidly developing dynamics of e-commerce It was also necessary to struggle with difficulties such as keeping up.
As of 2015, the e-commerce sector in Turkey continued to grow rapidly and many companies such as Kliksa new player was also starting to enter this field.
N11, Hepsiburada and Gittigidiyor Kliksa began to experience the bitter taste of competition more and more against big rivals such as Kliksa.
Sabancı Holding’s strategic change in the e-commerce sector also brought about the end of Kliksa.
In 2016, Sabancı Holding decided to merge Kliksa with its main retail company Teknosa, and with this merger, the Kliksa brand gradually disappeared and the platform was replaced by As Teknosa’s outlet It became a part of him.
In other words, the products and services offered by Kliksa continued under Teknosa’s e-commerce platform and Kliksa brand It slowly faded into history…
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Source link: https://www.webtekno.com/kliksa-ya-ne-oldu-h147815.html