Why Did McDonald’s Once Want to Produce Broccoli Gum?

Whether you like broccoli or not broccoli gum idea Something that would probably be frowned upon by many people. Why buy broccoli gum when there are fruit gums?

McDonald’s, which comes to mind with hamburgers and potatoes rather than broccoli gum, even though it never launched He actually came up with the idea of ​​broccoli gum for a while. Let’s look at the background of this “genius” idea.

The fast-food giant tried to create broccoli gum.

As rising health problems and obesity rates worry parents and health advocates McDonald’s also felt threatened.

Then-CEO Donald Thompson, combating rising childhood obesity and responding to changing consumer preferences He thought of something. Yes, that was the idea that came to his mind…

It was never released.

Broccoli is a vegetable that children generally do not like. a kid friendly version He wanted to create, if they could produce a popular product that tasted like broccoli, children would be more inclined to choose it over unhealthy options.

But it was never released because, you guessed it, It didn’t pass the taste test. Even though they added different flavors, they could not make it appetizing enough.

In addition, the huge McDonald’s brand, which has been selling the most harmful foods for years, The step taken under the name of “health” Is it really broccoli gum? It sounds a little funny.

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