Why Did Temu Suddenly Become So Popular?

Temu, a Chinese e-commerce company It has become one of the shopping giants. “My Temu shopping, what I bought from Temu, 40-piece Temu shopping…” There are hundreds of Tiktok and Reels videos like.

How did this application, which we had never heard of before, suddenly become so popular? Everyone started shopping like crazy?

One of the most important factors in Temu’s popularization was advertising strategies.

In the survey conducted by CHOICE in 2023, participants were asked where they heard about Temu. 37% through advertising He said he discovered it. 27% stated that they came across it on their social media accounts, that is, they saw it through advertisements. In other words, the consumers they attract from advertisements are not an insignificant audience.

It stands out with its cheap and wide variety of products.

Temu has every kind of product you can think of, from automatic toothpaste squeezers to budgie clothes. It stands out most with its practical home products. In those Far Eastern houses we watch on TikTok All of the abidik gubidik items you can find it from there.

Most of us do not have it at home and we do not often see it sold outside the Far Eastern countries. Because we can find products that are interesting to us there This also increases its popularity.

It’s cheap and arrives relatively quickly considering it crosses continents.

The products are well below their market prices. Of course, you shouldn’t expect anything of great quality, but it’s still surprisingly cheap. Of course the reason for this Because they employ cheap workers under bad conditions There are also many people who refuse to shop from Temu, saying that it is.

Besides all this, orders usually arrive within 12-25 days. Considering the journey it took and the customs process, we can say that it was fast. There is also a photo about Temu on social media. “What did I buy?” videos too A big factor in the site going viral happened.

All these baskets contributed to Temu becoming so popular. Have you shopped from Temu before or are you planning to do so? Write in the comments!

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