How long have you spent watching television commercials that intervened at the most exciting moment of your TV series enjoyment? Maybe not at all or very little? So why do companies spend millions of dollars on television advertisements?
How many times have you heard intrusive commercials while watching television? seriously seriously did you take a look? You probably went to the kitchen to freshen up your tea or fiddled with your phone during the commercial break.
So, aren’t these ads that people don’t pay much attention to a waste of time? If so, why do companies still use these advertisements? spends serious money what do you think?
Let’s give the answer without further ado. The real power of advertisements lies in the impact they create on our subconscious!
To explain, even if we do not consciously watch the advertisements we are frequently exposed to, they are somehow It penetrates our subconscious.
Thanks to repetitive ads brand names, logos and even the music of those brands is engraved in our minds.
The fact that items related to brands are engraved in our minds means that these brands will be presented to us when we purchase a product in the future. to feel more familiar and more reliable. provides.
Additionally, seeing constant advertising of a product creates the impression that that product is widely used and reliable.
Television advertisements are a brand’s influence in society How common and popular is it? shows that it is.
this is in consumer behavior also plays an important role.
Because people tend to prefer products that others also use “If everyone uses it, then it’s a good thing.” thought to our subconscious settling in.
Additionally, television is still One of the media tools that can reach the widest audiences Being one of them stands out as a great advantage for companies.
For this reason, companies try to promote their products even if they know that no one is paying much attention. to increase brand awareness by settling into consumers’ consciousness They still continue to spend big money on television advertising.
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