The Windows computer powered by Microsoft’s Snapdragon X Plus chip currently stands out as the most affordable option abroad with $999. However, Qualcomm announced that the prices of such devices will drop to $ 700 by 2025. Qualcomm CEO and president Cristiano Amon made this statement during the company’s third quarter 2024 earnings call, saying, “As we move into 2025, our X-series product roadmap will expand to include PCs with retail prices up to $700 without sacrificing NPU performance.” .” said.
Amon did not specify that the cheaper devices would only be laptops. Qualcomm’s chips can also support small desktops like the eight-inch Dev Kit. This price drop aims to help Qualcomm reach a wider audience in the PC market.
Qualcomm is not yet disclosing sales or financial figures for the first Snapdragon X Elite and X Plus laptops, stating that it is “too early” for this. However, Amon confirmed that they are “already working with OEMs on the next wave of Copilot Plus PCs.” Currently, the company only separates Handhelds, Automotive and IoT as its product business lines.
Qualcomm’s goals and future plans with the Snapdragon X platform
Amon noted that more PC product announcements will come at the IFA event, which starts in the first week of September, and said he thinks Qualcomm will be “one of the best silicon suppliers” for AI PCs. “We expect PC to be the biggest diversification driver for the company,” said Amon, who predicts the business will be “slow and steady during the market transition.” He stated that some Snapdragon X PCs are already sold out.
Qualcomm’s existing Snapdragon laptop lineup and its various partners will play a key role in achieving these goals. On the other hand, the company generates significant income by licensing technology to other companies. Amon stated that two major Chinese original equipment manufacturers (OEMs) have signed long-term agreements and that these agreements are similar to the licensing agreement with Apple that will last until 2027.
In addition to all this, Amon announced that the company’s own custom CPU will be introduced at the Snapdragon Summit event to be held in late October, and that this CPU will be released on phones either at the end of the year or at the beginning of 2025. This CPU will be part of the company’s next flagship Snapdragon 8 phone chip.
These strategic steps by Qualcomm can create significant changes in the PC market in the coming years and provide users with access to more affordable, high-performance devices.
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